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What Caught My Eye 30 Mar 2018

A collection of articles of from the web. This week's topics covers can Blockchain stop digital Ad Fraud, GDPR, and the AMP Project.

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Google Move to Make AMP Standard

As Google look to expand the technology behind AMP, a debate at SXSW argues that this is not a one stop shop. The question for publishers remains whether publishers should be investing to convert large amounts of inventory to AMP.

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New Start, New Standards

New standardisation for digital advertising. CEO Matthew Whaley comments on what impact the Google Chrome new browser based ad-blocker will have on the industry.

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Humans aren’t dead

This hits the nail on the head. StreamAMP works in exactly the same way but for the publisher. Simply putting all your impressions into one SSP doesn’t make financial sense.

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Sell Side Accountability

Great article today in AdExchanger. Every publisher needs to ensure it has a robust sell side strategy and partner with only quality exchanges/ssp’s and networks. Bad choices will lower revenues.

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