You’re not the only person who is using January 2018 to kick-start some changes. All the chocolate has gone from the office and everyone is eating salad or soup promising to be healthier this year, including the digital advertising industry.

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The Coalition For Better Ads (CFBA) starts in the new year following the announcements made in 2017. As of now (January 2018) the CFBA will certify publishers and supply-side networks that agree to abide by their Better Ads Standards. Details of the registration process and fees associated are due to be published later this month.

However, since this certification is not mandatory legislation, nor a certificate the majority of end users are aware of, how the industry responds will be closely followed over the next 12 months.

In addition to publishers certifying their practices, CFBA member Google will release an update to their browser Chrome 15 February, 2018. The update promises to remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days. At the moment this update should only target websites with an Ad Standard Region of North America or Europe inline with the CFBA Better Ads Standards.

Matthew Whaley, CEO of StreamAMP, comments ‘This is something StreamAMP already manages for our clients as standard, but the removal of ads at a browser level is a second level of assurance to our clients and the end user. We welcome the further enforcement of good practices from our industry leading partners as measures towards standardising our industry.’

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