Two Guys, and A Van

We met up with Mark McDonagh and Graham Hussey from the Startup Van at Salesforce's World Tour in May, to talk digital advertising in their awesome VW! With World Tour in full swing outside Marketing Manager, Helen Hamer, had a great chat about programmatic header bidding and the need for good quality adverts.

Other topics included the key challenges facing the digital advertising industry; GDPR, benefits and pitfalls of subscription models and why UX is king! Watch the full interview on the right.

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